Amsterdam, April 26th, 2017 - Hoteliers.com has teamed up with Google to offer the Google Hotel Ads program to individual hotels and hotel chains.
Google Hotel Ads
With Google Hotel Ads, hotels can display Ads showing room rates and availability in the search results of Google. Visitors who click on an Ad are directed towards the own booking engine of a hotel and can make a direct booking.
As an Integration Partner, hoteliers.com works to help hotels of all sizes to get started with Google Hotel Ads. “We're excited to work with hoteliers.com to integrate Google Hotel Ads, making it easy for all hoteliers - including small to medium chains and independent hotels in the Benelux- to connect directly with travelers on Google Search and Google Maps." - Sher Khan, Business Leader for Google Travel Vertical Search, EMEA.
How Hotel Ads works
There are several billing models possible with Google Hotel Ads. Hoteliers.com offers the 'cost per click' (CPC) model, meaning a small amount is charged for each visitor. This model guarantees the best visibility in the search results of Google. With the comprehensive reporting possibilities of Google Hotel Ads, it is possible to track exactly which bookings came from the program and calculate the costs per booking. The aim is to achieve lower costs per booking as compared to the average commission charged by online travel agencies.
Hoteliers.com was founded in 2005 and offers a complete range of e-commerce products and services to hotels across Europe, helping them to get the most out of their online strategy. More information about Google Ads >>