The Conversion Booster offers a complete set of tools for interaction with hotel website visitors in order to convince them to make a booking.
Price check widget
The Conversion Booster tools give visitors specific information to help them make an educated choice. This can be done by means of a ‘price check widget’, for example, which shows and ensures that the visitor has found the lowest possible price.
Review comparison widget
Another possibility is the ‘review comparison widget,’ which shows review scores of the hotel from various sources.
Besides these tools, there are many other possibilities such as an ‘exit layer’ that pops-up when visitors are threatening to leave your website.
Personalize the user experience
With the personalization tools, you can send your website visitors personalized messages at crucial moments to create urgency, these include for example 'only 1 room available'.
Specific target groups
Special offers can be create for specific target groups. For example, a long-stay discount for guests from the USA, or a culinary offer for visitors from your own country.
Test and optimize campaigns
By using A/B testing and an extensive statistics system, it is easy to determine which campaigns achieve the best results.
Business intelligence reports
In addition, the Conversion Booster offers business intelligence reports, which, for example, allow insight into the prices charged by the OTA’s for your hotel.
Personal support, in English
A Hoteliers.com consultant will help you with the ideal set-up for your hotel. Besides that, you’ll get one point-of-contact to help you out with all your questions.
A conversion booster is a software tool that is placed on the website of a hotel. If a visitor enters the hotel's website, the conversion booster displays various personalized messages with the aim of convincing the visitor to make a booking. These messages vary from creating an urgency to mentioning the unique advantages of a hotel.
The biggest advantage of a conversion booster is that it increases the conversion rate from 15 to 30% on the hotel's own website. Conversion means the percentage of visitors that make a booking. Because the visitor books directly with the hotel, no commission has to be paid to intermediaries, such as an online travel agency. This provides a better margin for the hotel and they can choose to share some of these savings with the guest in the form of a free welcome drink, a discount or an upgrade.
The most important feature of a conversion booster is that it displays personalized messages. The more personal these messages are, the greater the chance a visitor will make a booking. An example of this is that the software can see from the IP address of the booker where he comes from and then adjusts the message that appears on the screen accordingly. For example, a visitor from the United States (who almost certainly arrives by plane), the system can show a message that the hotel has a VIP shuttle service to the airport for international guests.