• Marketing Score Card

    Online marketing support for hotels

Gain insights into your online marketing channels

The Marketing Scorecard focuses on 7 main aspects of online marketing, of which each monthly rating is calculated by means of their own algorithm. Furthermore, each hotel will be assigned to a marketing consultant who will be the hotel’s main contact person for marketing activities. The consultant will report upon monthly statistics, advice upon actions to be taken and perform tasks to optimise the hotel’s online marketing strategy. The aspects that the Marketing Scorecard focuses on are:

  • Social Media
  • Reputation Management
  • Conversion Optimisation
  • Email Marketing
  • Search Engine Optimisation (SEO)
  • Proposition Management
  • Search Engine Advertising (SEA)

Social Media

  • Creating, maintaining and optimising Social Media Channels
  • Tips for creating Social Proof content
  • Social Media support for Facebook, Twitter and Instagram
  • Thus, keeping your Social Media up-to-date

Online Reputation Management

  • Providing insights into your online reputation
  • Assessing your reviews on TripAdvisor
  • Connecting you to TripAdvisor Instant Booking
  • Improve your position on TripAdvisor

Conversion Optimization

  • Creating funnels in Google Analytics
  • Optimising conversion with heatmaps
  • Monthly statistics on conversion rates
  • Enhancing conversion through various traffic sources

Search Engine Optimisation (SEO)

  • Improving your position in the Search Engines' results
  • Maintaining up-to-date website content
  • Measuring organic keyword ranking
  • Searching for link-building partners

Proposition management

  • Visualising your hotels' USPs
  • Developing an online proposition
  • Converting website visitors to hotel guests
  • Presenting advantages of booking directly

Search Engine Advertising (SEA)

  • Establishing Search Engine Advertisements
  • Maintaining up-to-date SEA campaigns
  • Managing Return On Investment (ROI)
  • Achieving better results for non-branded keywords
Request information
Gedempt Hamerkanaal 177
1021 KP Amsterdam
t: +31 20 531 3333
f: +31 20 531 3334