A branding package entails the development of a corporate identity for a hotel by specialized designers. A corporate identity usually consists of a logo and a fixed colour palette, which determines the hotel's look & feel. It is important that the corporate identity fits the style of the hotel and reflects the unique story of a hotel.
The most important advantage of a branding package is that it creates a professional looking hotel. Because of this, potential guests will feel more attracted and have more confidence in the hotel. As a result, there is a higher chance that the visitors will make a direct booking. Because hotels do not have to pay commission on direct bookings, they can improve their margins and achieve better results.
The most important feature of a branding package is that its appearance should always reflect the interior and style of the hotel, so that the expectations of potential guests are matched. It is also important that the corporate identity is consistently implemented on the website of the hotel, the stationery, business cards and other items where the hotel logo appears.