A specialist at Hoteliers.com will provide you with professional advice for your specific situation using the Digital Marketing menu. In addition, 4 hours per month of operational marketing work are included.
Digital Marketing Menu
The specialisations that Hoteliers.com has in-house are: SEO, Conversion optimisation, Social media, Content marketing, CPC advertising, E-mail marketing, Web analytics, Usability research, Reputation and Competitor analysis.
At the beginning of each month you will receive an extensive report in which the results of the previous month are presented and analysed. This includes an overview of the operational Digital Marketing work carried out by your specialist and advice on which areas can best be addressed in the coming month, with the expected time expenditure.
During a monthly contact moment your specialist will discuss this report with you and asks what your wishes are for the coming month. In addition, a number of current market developments are added to each report, from which you and your specialist can get inspiration for new marketing campaigns.
On request, additional statistical data can be added to the monthly report. It is also possible to purchase additional hours for one-off actions, training and tailor-made advice. For example, for a social media training course for your staff, the development of standard procedures and manuals about Digital Marketing and more.
Digital marketing for hotels means that a marketeer helps a hotel to generate as many direct bookings as possible with the help of online marketing. Since hotels do not pay commission on direct bookings, this provides a better margin for the hotel. Online marketing consists of various disciplines, ranging from SEO to social media.
The main advantage of digital marketing is that it allows hotels to generate more direct bookings, for which no commission has to be paid to intermediaries such as online travel agencies. Hotels can therefore improve their margins. The hotel can also choose to share part of these savings with the guest, in the form of a free welcome drink, a discount or an upgrade. The hotel will also have access to the guest's data, which will allow them to build a better relationship with the guest, contributing to a higher Customer Lifetime Value.
The playing field of digital marketing is broad, consisting of about ten different disciplines, which are constantly subject to change. For a good digital marketing strategy and execution, it is therefore important to set up and execute this together with an expert in this field, such as an online marketeer. This way, hotels can respond to new trends and developments and benefit optimally from the possibilities of digital marketing.