A price check widget is a software tool that compares the prices of different online hotel accommodation providers in real-time. This comparison is displayed in the booking module of a hotel and allows the consumer to be sure that he is booking at the lowest available price, in order to convince them to make a booking.
The biggest advantage of a price check widget is that it gives the consumer the certainty that he can make a booking with a hotel at the lowest price. This increases the chance that the consumer will book directly with the hotel. A direct hotel booking means that no commission has to be paid to intermediaries such as online travel agencies, thus optimizing the hotel's revenue. A hotel can also choose to share this benefit with the consumer in the form of a free welcome drink, an upgrade or a discount. In this way, a true win-win situation is created.
The most important feature of a price check widget is that it shows a price comparison between the price of an overnight stay on the hotel's own website and the prices of the same room on the same date from other providers such as online travel agencies. It is also important that the other benefits of direct booking (apart from the price) can also be prominently displayed in the price check widget.