Increase the conversion of your Hotel Website

A conversion booster is a software tool that is placed on the website of a hotel. If a visitor enters the hotel's website, the conversion booster displays various personalized messages with the aim of convincing the visitor to make a booking. These messages vary from creating an urgency to mentioning the unique advantages of a hotel.

The biggest advantage of a conversion booster is that it increases the conversion rate from 15 to 30% on the hotel's own website. Conversion means the percentage of visitors that make a booking. Because the visitor books directly with the hotel, no commission has to be paid to intermediaries, such as an online travel agency. This provides a better margin for the hotel and they can choose to share some of these savings with the guest in the form of a free welcome drink, a discount or an upgrade.

The most important feature of a conversion booster is that it displays personalized messages. The more personal these messages are, the greater the chance a visitor will make a booking. An example of this is that the software can see from the IP address of the booker where he comes from and then adjusts the message that appears on the screen accordingly. For example, a visitor from the United States (who almost certainly arrives by plane), the system can show a message that the hotel has a VIP shuttle service to the airport for international guests.