The goal is to be less dependent on Online Travel Agencies (OTA’s), to reduce costs and make a better distribution in revenue streams.
How does it work?
Consumers can compare prices and availabilities on www.hoteliers.com and click directly to the own website of your hotel, to make a commission-free booking. You can choose to share the savings on commission costs with your guests. The more savings you share, the higher your ranking on the Direct Booking Portal and the more direct traffic you will receive.
As guests click directly to your website, they can book directly and commission-free, on your website, using your own booking engine.
Boost your SEO
The domain name of your hotel is visibly listed on the Direct Booking Portal. This will rank your own hotel website higher in search engines. This is due to the excellent SEO reputation of www.hoteliers.com, which is passed on to websites that are linked to.
The Direct Booking Portal works based on a membership model. Included in the monthly fee is free entrance to the Hoteliers.com Masterclasses, a yearly meeting with a consultant and personal support. Contact us for pricing and how to join.
Free attendance to the Masterclass
At least once a year, Hoteliers.com organises a Masterclass with a relevant topic, focusing on knowledge-sharing with one of our in-house specialists and your fellow hoteliers.
Once a year, one of our account managers plans a meeting with your hotel to discuss the yearly results and to discuss possible improvements using our portfolio of e-commerce products.
Personal support, in English
A Hoteliers.com consultant will help you with the ideal set-up for your hotel. Besides that, you’ll get one point-of-contact to help you out with all your questions.
The direct booking portal is a website where consumers can view and compare hotels. Consumers can search by date and destination and the direct booking portal will then show the various hotels that are available. The consumer can click on the hotel of his choice and is then linked to the hotel's own website. On the hotel website, the consumer can make a booking for the selected hotel using the booking module.
Because the direct booking portal sends visitors to the hotel's own website, consumers can make a direct booking without having to pay commission to intermediaries, such as online travel agencies. The participating hotels in the direct booking portal can share these savings in the form of a discount for the guest. The hotels that offer the biggest discount compared to the price of an overnight stay at an online travel agency are automatically placed at the top of the direct booking portal. In this way, a win-win situation can be created for both the hotel and the guest.
Important features of a direct booking portal are a wide range of hotels on the portal in different countries, the fact that it is possible to click through to the hotel's own website, and the discount that hotels offer to consumers because they do not have to pay commission on bookings. Furthermore, it is important that it is easy to search within the offer of hotels.